Offline Business Online

New Workshop Teaches Offline Business Owners How to Leverage the Internet to Increase Their Businesses and Reduce Their Advertising Costs

http://StealthMarketingSolutions.com and http://OfflineBusinessOnline.com/workshop announces the complete launch of monthly workshops that help offline business owners increase their businesses and reduce their marketing costs at the same time by leveraging the power of the internet in their business.

Atlanta, GA (June 17, 2009) – http://StealthMarketingSolutions.com and http://OfflineBusinessOnline.com/workshop announces the complete launch of monthly workshops that help offline business owners how to drive new business through their doors, reduce their marketing expenses by 50%, and automatically build a database of customers by leveraging the power of the internet in their business.

“This workshop is specifically for business owners who need a more effective way to utilize the advertising dollars they spend marketing their businesses. Business owners must rethink the way they currently advertise if the internet is not part of the mix. They have to use the available technologies to survive and eventually thrive in the current economy. These monthly workshops will show them how to bring more business to their business” said Reginald Sinevet.

Many business owners have been advertising the same way for years and yet the consumers they have been trying to reach have changed their search patterns. Because of people’s limited time, shoppers are turning to the anytime, anywhere capability of the internet, including finding what they need from the store next door. Local businesses that are not making it convenient to be found by those customers are losing a lot business, especially if their competitors are making it convenient by using the internet more effectively. As the demand grows for local search, local offline businesses will need to enhance their online footprint, if they have not already done so, to reach the way their potential customers are searching for them.

Sinevet said the workshops will be full of information that business owners can take and immediately implement in their business and see immediate returns. For example, the workshop covers how to immediately start building a database of customers and the tools needed to make it happen. Having a database is important because they will now be able to sell their customers on new products or services at the push of a button before the sales event even starts. They will now also be able to maintain contact with their current customer base a lot easier.

Founded by an SEO Marketing professional, the company helps the Metro Atlanta local businesses leverage millions of dollars worth of online resources such as Youtube, Twitter, a number of other social networking sites, and Web 2.0 properties to create a powerful optimized online system.

Sinevet realized that a lot of small businesses need the help because of the current economy. The workshops are a means to help those local businesses owners stay competitive, build their customer base, and bring more business to their business.

To sign up for the upcoming workshop on how to leverage the internet to get more business, visit http://OfflineBusinessOnline.com/workshop

Contact:

Reginald Sinevet

Founder, http://StealthMarketingSolutions.com http://OfflineBusinessOnline.com

678-429-4669

Info(at)stealthmarketingsolutions.com

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Capitalizing on the recession…

Yesterday I received the below email from Scott Million, one of the presenters at Offline Gold Summit taking place on the weekend of 25-26 April in Las Vegas.

If you are a business owner, does the below reflect what you are currently doing in your business?  If it is, you need to rethink that whole idea and find different ways to advertise - specifically, using Web 2.0.  See previous posts relating to advertising using Web 2.0 properties.

I wanted to share with you the reason why most businesses and entrepreneurs are hurting, and what differentiates them from those who are making MORE MONEY than ever before.

The pool of buyers is shrinking right now, more people are saving, less are spending…

So most business owners are doing what?

They’re CUTTING their advertising costs
and hoping to “wait it out”.

So what happens to advertising costs?

Simple, they go down! Over 70% in many cases.

Now what do you think the few that are
prospering do when they see this?

They’re BUYING MORE ADVERTISING, grabbing a larger market share at $0.25 - $0.50 on the dollar and leaving their competition even more devastated.

Those who are “waiting it out” continue to lose, and when the economy does get better their competition is way out front, with deeper pockets to outbid them on advertising, and the capability to lower their prices (and even take a LOSS) in order to maintain their market share and wipe out the chance of a comeback.

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